Back to Share-to-Unlock Prize Scam

This is a version of Share-to-Unlock Prize Scam.

Fake Kmart 57th anniversary gift card quiz that asks you to share and invite friends

A page using the Kmart name and logo says "Congratulations!" and offers a "Gift card worth €400" for answering a four-question quiz. The banner celebrates a 57th anniversary and tells you to share it on social media and invite your friends for a chance to win a Kmart gift card. Below the quiz, a list of comments shows people saying they already won. The page was reported on August 23, 2026, at an address that is not Kmart's own website.

Fake Kmart 57th anniversary gift card quiz that asks you to share and invite friends | Screenshot

What’s different in this version

These traits set this message apart from the usual pattern.

  1. The brand used is Kmart, a department store name. The prize on the page is in euros (€400).

  2. Sharing is written into the banner as three steps: share, invite, win, with Facebook, Instagram, TikTok and YouTube icons.

  3. The occasion is a 57th anniversary.

  4. The page shows the date you open it as the promotion date. The copy saved on August 23 showed 8/23/2026.

  5. The fake comments use the same names and the same words as the Jollibee version in this family.

How this scam works

  1. 1

    Step 1: You receive or open a page that uses a well-known brand name and says you have won a prize.

  2. 2

    Step 2: The page asks you to share it on social media or with multiple groups or friends through messaging apps before you can claim the prize.

  3. 3

    Step 3: The shared link may use an unrelated web address and take recipients through another prize or reward page.

  4. 4

    Step 4: The page may later ask for personal details, payment information, or additional actions to release the supposed prize.

✓ Do this

  • Close the page and verify promotions through the brand's official website or app, opened independently.
  • Warn anyone you may have sent the link to so they do not open it or share it further.
  • Report the message or page through the service where you received it, then delete it.
  • If you entered information or payment details, contact your bank or card provider and change any reused password through the official service.

✗ Avoid this

  • Do not share the page with groups, friends, or family to unlock a prize.
  • Do not enter personal, account, or payment information on an unfamiliar prize page.
  • Do not trust a brand logo, countdown, comments, or claims that other people already received the reward.
  • Do not use links from the page to verify the promotion; find the official brand website yourself.

Verbatim excerpts from the scam

Exact lines from emails or messages—searchable text so you can compare wording.

  1. 1 Excerpt 1
    57th ANNIVERSARY CELEBRATION!
  2. 2 Excerpt 2
    Share our 57th Anniversary celebration on your favourite social media and invite your friends for a chance to WIN a Kmart Gift Card!
  3. 3 Excerpt 3
    1. SHARE 2. INVITE 3. WIN
  4. 4 Excerpt 4
    Through the questionnaire, you will have a chance to get Gift card worth €400.
  5. 5 Excerpt 5
    Question 1 of 4 : Did you know that Kmart is giving away gift cards?