This is a version of Fake Branded Online Store Scam in Marketplace / Classifieds.

Fake Takealot daily deal page selling a kitchen appliance bundle at 65% off

A product page with the Takealot name and logo offers a Defy 30L microwave, a Russell Hobbs 6.5L air fryer and a Mellerware glass kettle together for R 599 instead of R1,697, under a "Daily Deal" countdown and an "UP TO 65% OFF" badge. It copies Takealot shopping features such as takealot.credit monthly payments, TakealotMORE free delivery, eBucks and Discovery Miles, and next-day delivery to Cape Town, Durban and Johannesburg. It was reported from South Africa on October 29, 2026, at tekalotke[.]vercel[.]app, a free Vercel hosting address that is not a Takealot address. The link carried paid-advert tracking tags that included a Facebook click identifier.

Fake Takealot daily deal page selling a kitchen appliance bundle at 65% off | Screenshot

What’s different in this version

These traits set this message apart from the usual pattern.

  1. The page is not on a Takealot address. It sits on tekalotke[.]vercel[.]app, a free hosting subdomain whose name is a misspelling of Takealot.

  2. Three branded appliances (Defy, Russell Hobbs and Mellerware) are sold as one bundle for R 599, shown as a saving of R1,098 on R1,697.

  3. The page adds pressure with a countdown of about 41 minutes, "52 people have this in their cart", "1,200+ sold" and "Only 4 left at this price".

  4. It copies Takealot shopping features: takealot.credit at R49 a month for 12 months, free delivery with TakealotMORE, eBucks and Discovery Miles rewards, and next-day delivery or collection in Cape Town, Durban and Johannesburg.

  5. The reported link carried paid-advert tracking tags (utm_medium=paid, utm_source=an) and a Facebook click identifier (fbclid), so the visitor most likely arrived from a paid advert.

  6. The saved page code is marked as Portuguese-language even though every visible word is English, which suggests a reused page template.

  7. The capture shows only the product page. What happens after "Add to Cart", and what payment details are asked for, was not recorded.

Other variations of this scam

Other reported versions of this scam.

Other patterns in the same category, or that share a brand with this report.

How this scam works

  1. 1

    Step 1: A shop appears at an address that carries a familiar retailer's name without being that retailer's website. The name is often placed to the left of the real address, so it reads correctly at a glance.

  2. 2

    Step 2: The page copies the retailer's wordmark, colours and footer closely enough to pass a glance, including a copyright line in the real company's name.

  3. 3

    Step 3: The goods on sale do not match the retailer: a clothing brand's shop offering designer handbags, phones, drones or car parts, with product text scraped from wholesale listings.

  4. 4

    Step 4: The site behaves like a normal shop. It offers accounts, a basket, orders and a customer service chat, which is what makes a shopper willing to type things into it.

  5. 5

    Step 5: Anything entered goes to whoever runs the site rather than to the retailer, because the retailer has nothing to do with it.

✓ Do this

  • Read the web address from the right. The real site is the last part before the first single slash, and a brand name in front of it is just a word somebody chose.
  • Go to the shop the way you normally would, through its own app or by typing its address yourself, and see whether the same offer exists there.
  • If you have already paid, tell your bank or card provider straight away and ask about a chargeback.
  • If you reused a password on the fake shop, change it everywhere else you use it, from a device you trust.

✗ Avoid this

  • Do not judge a shop by whether it looks right, or by a safety checker finding nothing wrong. A copy can be good enough to pass both.
  • Do not assume a padlock or 'https' means a shop is genuine. It only means the connection is private, not that the shop is.
  • Do not enter a card, an address or a password on a shop you reached from a link, before you have checked the address.
  • Do not trust a brand's logo, a copyright line, or a long list of well-known names on the page. All of those are copied in a few minutes.

Verbatim excerpts from the scam

Exact lines from emails or messages—searchable text so you can compare wording.

  1. 1 Excerpt 1
    Daily Deal - ends in 00:41:19
  2. 2 Excerpt 2
    Defy 30L Microwave + Russell Hobbs 6.5L Air Fryer + Mellerware Glass Kettle
  3. 3 Excerpt 3
    In high demand - 52 people have this in their cart
  4. 4 Excerpt 4
    R 599
  5. 5 Excerpt 5
    You save R1,098
  6. 6 Excerpt 6
    Order within 41m for delivery tomorrow
  7. 7 Excerpt 7
    Only 4 left at this price
  8. 8 Excerpt 8
    Eligible for Cash on Delivery.